The Value Funnel
Your Roadmap to Sustainable Margins and Customer Loyalty
A customer-centric marketing approach designed for organizations struggling to channel truly differentiated value to their customers.
Deliver your Value
Differentiate Yourself
Hold your Price
About
The Value Funnel
The Value Funnel is a customer-centric strategic marketing approach that channels value from conception to delivery.
The 5 steps of the Value Funnel help organizations to gather deep customer insights and convert these into strong value propositions. The Value Funnel develops impactful external messaging as well as internal sales training mirroring the customer journey. Last but not least, the Value Funnel adopts value-based pricing techniques to optimize value sharing between the customer and the organization.
The Value Funnel helps to break down internal silos that hamper value delivery. Innovation, Marketing, Sales and Finance collaborate together within one united value process.
Value Comprehension
Drive an insights agenda to capture your target segment needs in a powerful customer and buyer persona.
Value Creation
Innovate and differentiate yourself from the competition by identifying new unique value drivers.
Value Communication
Communicate emotionally your intangible value drivers and quantify the tangible customer value.
Value Conviction
Adopt a consultative value selling sales approach to create true customer collaboration.
Value Capture
Train your sales teams to sell value and manage difficult price discussions.
Approach
How we operate
The approach can span from a motivational keynote intervention, and hands-on coaching on a given project to full-blown corporate marketing training.
Execution of the project will be a mix of virtual and face to face meetings in order to meet the milestones with the least disruptions.
Why Wait?
Reach out now and book a complimentary discussion to examine how your Value Funnel can be optimized.
Value Comprehension
Value Creation
Value Communication
Value Conviction
Value Capture
Is your Value Funnel leaking?
10 fundamental questions to
self-check your Value Funnel
About
Christian Löfberg
I’m passionate about strategy and marketing.
Since the beginning of my career, I have been convinced that the role of business is to create value. Both for the customer and society but also for the company.
What is amazing though is that a lot of companies focus on value creation independently in silos. The finance team might be looking at price moves. The communication department at new messages and campaigns. The marketing teams at the value propositions. And the R&D at developing new products and services. Leaving the sales team to figure how how to approach their customers!
All these activities should be interlinked and flow seamlessly from one to another. This is the concept of the Value Funnel that I have developed. A structured process that guides various teams through the 5 Value Funnel stages. Minimizing value leaks to ultimately improve customer loyalty and create sustainable margins.
And in my spare time? Still more marketing- helping small business owners and solopreneurs to infuse strategic thinking to grow their business!
Contact me if you want to join the fun: christian@santa-marketing.com or +32 499 997677
Featured on GoSolo.
Certified Buyer Persona Expert
Certified Value Proposition Design
Storytelling: Using Story to Drive Action
Certified Consultative Selling Skills Trainer
Official Partner PriceBeam
Who
Our Clients
My challenge was to guide the company through a transformation of our marketing activities, to become more customer-centric in our messages and strategies approaches.
We hired Christian Lofberg as a consultant. He proposed that we apply the principles and practices of the Value Funnel to our marketing strategies and messages.
And the results were that we have now complete sets of value propositions, messages, value drivers, clear understanding of customer needs.
We are delighted with this whole exercise. Our product managers embraced the Value Funnel. They were very enthusiastic when they learned how they could interview customers, gather insights, and transform those insights into very well defined value propositions.
So I can say that not only I but the whole company is delighted with the results of applying the Value Funnel to our practice.
The Value Funnel Audit: Unveil new Value for your Customers!
Introduction In the fiercely competitive business landscape, delivering an exceptional customer value proposition is a luxury and a necessity for survival. Your customer value proposition, the promise your company makes to its customers, is more than just marketing...
How to use the Value Funnel to deliver Price Increases with Confidence
Help your sales teams deliver price narratives with confidence in order not to lose accounts or sales when increasing prices.
Leaky Value Funnels : Lost your Focus?
This post is part of a series of 10 articles examining the most frequent Value Funnel leaks. And more importantly, what you can do to fix the leak!
Creating Value in the Animal Health Space
Check out my recent webinar where I share 10 practical tips that you can implement immediately to create value for your customer and your organisation. Access the webinar over here. These tips follow the Value Funnel methodology. TIP #1 : CHECK YOUR FOCUS...
“It’s the Value, st***d!”
The customer doesn’t really care about you or your products. Use the Value Funnel framework to make your marketing customer-centric.
R&D versus Innovation
Fed up of a classic product centric R&D approach ? Check out how the Value Funnel can help you transform into a customer centric innovation engine. Want to learn more? Book a complimentary 30 mins call.
Get Started
Reach out now and book a complementary discussion to examine how your Value Funnel can be optimized