Deliver your Value
Hold your Price
I’m passionate about strategy and marketing.
Since the beginning of my career, I have been convinced that the role of business is to create value. Both for the customer and society but also for the company.
What is amazing though is that a lot of companies focus on value creation independently in silos. The finance team might be looking at price moves. The communication department at new messages and campaigns. The marketing teams at the value propositions. And the R&D at developing new products and services. Leaving the sales team to figure how how to approach their customers!
All these activities should be interlinked and flow seamlessly from one to another. This is the concept of the Value Funnel that I have developed. A structured process that guides various teams through the 5 Value Funnel stages. Minimizing value leaks to ultimately improve customer loyalty and create sustainable margins.
And in my spare time? Still more marketing- helping small business owners and solopreneurs to infuse strategic thinking to grow their business!
Featured on GoSolo.
Certified Buyer Persona Expert
Certified Value Proposition Design
Storytelling: Using Story to Drive Action
Certified Consultative Selling Skills Trainer
Official Partner PriceBeam
My challenge was to guide the company through a transformation of our marketing activities, to become more customer-centric in our messages and strategies approaches.
We hired Christian Lofberg as a consultant. He proposed that we apply the principles and practices of the Value Funnel to our marketing strategies and messages.
And the results were that we have now complete sets of value propositions, messages, value drivers, clear understanding of customer needs.
We are delighted with this whole exercise. Our product managers embraced the Value Funnel. They were very enthusiastic when they learned how they could interview customers, gather insights, and transform those insights into very well defined value propositions.
So I can say that not only I but the whole company is delighted with the results of applying the Value Funnel to our practice.
Reach out now and book a complementary discussion to examine how your Value Funnel can be optimized