The Value Funnel
AI Agents
Practical tools built on the Value Funnel methodology - each one solving a specific step in how animal health and nutrition businesses create, communicate, and capture value.
01
Value Comprehension
Understanding what customers actually value before you try to sell it.
Live
Customer Segment Builder
Create global behavioral segments, with signals to spot them in the field.
Live
Customer Persona Builder
Generates a complete buyer persona - Self-Narrative Profile, Persona Profile, Buyer Profile, and Customer Profile.
Live
Persona Chat
Talk one-to-one with a customer persona and email yourself the transcript.
Coming soon
Market Attractiveness Scorer
Scores segments against your PFADI criteria.
02
Value Creation
Turning insight into a proposition worth paying for.
Live
CVP Generator
Full customer value proposition - drivers, competitor curve, buyer panel.
Live
Value Curve Builder
Visual competitive positioning across buyer-relevant criteria.
Coming soon
Umbrella Concept Namer
Generates and stress-tests naming options for a CVP.
03
Value Communication
Making the value proposition land with the right buyer.
Coming soon
Pitch Deck Drafter
Turns a CVP into a first-draft sales presentation.
Coming soon
Objection Handler
Anticipates buyer pushback and drafts responses.
Coming soon
IRON Message Builder
Drafts outreach using the Introduction-Reason-Outcome-Next framework.
Live
Virtual Customer Panel
Chat with your personas or panel-test a concept - each one answers alone.
04
Value Conviction
Building internal and external belief that the value is real.
Coming soon
ROI Calculator
Builds a defensible ROI case from your inputs.
Coming soon
Proof Point Auditor
Checks claims against available evidence and flags gaps.
Coming soon
Internal Buy-In Brief
Drafts the internal case for leadership sign-off.
05
Value Capture
Pricing and packaging so the value actually converts to revenue.
Coming soon
Pricing Strategist
Recommends value-based pricing from willingness-to-pay signals.
Coming soon
Packaging Optimizer
Tests bundling and tiering options against segments.
Coming soon
Discount Leakage Auditor
Finds where margin is quietly being given away.