AI Agents - The Value Funnel
The Value Funnel

AI Agents

Practical tools built on the Value Funnel methodology - each one solving a specific step in how animal health and nutrition businesses create, communicate, and capture value.

01 Value Comprehension

Understanding what customers actually value before you try to sell it.

Live
Customer Segment Builder
Create global behavioral segments, with signals to spot them in the field.
Live
Customer Persona Builder
Generates a complete buyer persona - Self-Narrative Profile, Persona Profile, Buyer Profile, and Customer Profile.
Live
Persona Chat
Talk one-to-one with a customer persona and email yourself the transcript.
Live
Segment Targeting
Ranks your segments against each other to decide where to put your effort.
02 Value Creation

Turning insight into a proposition worth paying for.

Live
Value Proposition Generator Lite
Quick customer value proposition - drivers, competitor curve, buyer panel.
Live
Value Curve Builder
Visual competitive positioning across buyer-relevant criteria.
Live
Feature Analyzer
Extracts Feature-Advantage-Benefit from your source material into a persona-agnostic Universal Value Map.
Coming soon
Umbrella Concept Namer
Generates and stress-tests naming options for a CVP.
03 Value Communication

Making the value proposition land with the right buyer.

Live
Primal Read Lite
Scores a message against six persuasion signals and coaches the weakest link.
Live
Primal Read Pro
Scores a message against your actual buyer personas, side by side.
Coming soon
Pitch Deck Drafter
Turns a CVP into a first-draft sales presentation.
Coming soon
Objection Handler
Anticipates buyer pushback and drafts responses.
Coming soon
IRON Message Builder
Drafts outreach using the Introduction-Reason-Outcome-Next framework.
Live
Virtual Customer Panel
Chat with your personas or panel-test a concept - each one answers alone.
04 Value Conviction

Building internal and external belief that the value is real.

Coming soon
ROI Calculator
Builds a defensible ROI case from your inputs.
Coming soon
Proof Point Auditor
Checks claims against available evidence and flags gaps.
Coming soon
Internal Buy-In Brief
Drafts the internal case for leadership sign-off.
05 Value Capture

Pricing and packaging so the value actually converts to revenue.

Coming soon
Pricing Strategist
Recommends value-based pricing from willingness-to-pay signals.
Coming soon
Packaging Optimizer
Tests bundling and tiering options against segments.
Coming soon
Discount Leakage Auditor
Finds where margin is quietly being given away.

Want a stronger Value Funnel, with less effort?

Value Funnel AI agents coach organizations to create outstanding customer value - the same methodology I use with clients, applied to your brand and your market. Use them freely. When you want to go further, let's talk.

Book a Value Funnel Consultation

Terms of use

These tools are provided by Santa Marketing srl for informational purposes. Output is AI-generated and may contain errors or omissions; it should be reviewed and validated before being used commercially. Santa Marketing srl accepts no liability for decisions taken on the basis of it.

The Value Funnel framework, the underlying methodologies and the document templates are the property of Santa Marketing srl. You are free to use the output for your own business purposes. Reproducing or reselling the methodologies, frameworks or templates is not permitted.