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The Value Funnel Audit: Unveil new Value for your Customers!

The Value Funnel Audit: Unveil new Value for your Customers!

by Christian Lofberg | Monday, November 20, 2023 | Value Funnel

Introduction In the fiercely competitive business landscape, delivering an exceptional customer value proposition is a luxury and a necessity for survival. Your customer value proposition, the promise your company makes to its customers, is more than just marketing...
Leaky Value Funnels : Lost your Focus?

Leaky Value Funnels : Lost your Focus?

by Christian Lofberg | Friday, September 4, 2020 | Value Funnel

This post is part of a series of 10 articles examining the most frequent Value Funnel leaks. And more importantly, what you can do to fix the leak!

Engage Customer Centricity in the Right Way

Engage Customer Centricity in the Right Way

by Christian Lofberg | Friday, April 19, 2019 | Marketing Thoughts

Customer Centricity is much more than just providing a customer experience. It is a true business model where the most valuable customers are prioritised.

Is your Value Funnel leaking? Stop leaving Value on the table!

Is your Value Funnel leaking? Stop leaving Value on the table!

by Christian Lofberg | Tuesday, April 9, 2019 | Value Funnel

The Santa Marketing Value Funnel is a customer centric marketing approach that converts insights into sustainable margins and customer loyalty.

Recent Posts

  • The Value Funnel Audit: Unveil new Value for your Customers!
  • How to use the Value Funnel to deliver Price Increases with Confidence
  • Leaky Value Funnels : Lost your Focus?
  • Creating Value in the Animal Health Space
  • “It’s the Value, st***d!”

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