Leaky Value Funnels : Lost your Focus?
This post is part of a series of 10 articles examining the most frequent Value Funnel leaks. And more importantly, what you can do to fix the leak!
Engage Customer Centricity in the Right Way
Customer Centricity is much more than just providing a customer experience. It is a true business model where the most valuable customers are prioritised.
Is your Value Funnel leaking? Stop leaving Value on the table!
The Santa Marketing Value Funnel is a customer centric marketing approach that converts insights into sustainable margins and customer loyalty.
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