How to use the Value Funnel to deliver Price Increases with Confidence
Help your sales teams deliver price narratives with confidence in order not to lose accounts or sales when increasing prices.
Leaky Value Funnels : Lost your Focus?
This post is part of a series of 10 articles examining the most frequent Value Funnel leaks. And more importantly, what you can do to fix the leak!
Creating Value in the Animal Health Space
Check out my recent webinar where I share 10 practical tips that you can implement immediately to create value for your customer and your organisation. Access the webinar over here. These tips follow the Value Funnel methodology. TIP #1 : CHECK YOUR FOCUS...
“It’s the Value, st***d!”
Plugging the leaks in the Value Funnel is all about using the right customer centric tools at the right phase. Below are some fundamental tools that you should consider. Value Funnel Step 1: Value Comprehension Value Comprehension is the starting point for a great...
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