by Christian Lofberg | Monday, November 20, 2023 | Value Funnel
Introduction In the fiercely competitive business landscape, delivering an exceptional customer value proposition is a luxury and a necessity for survival. Your customer value proposition, the promise your company makes to its customers, is more than just marketing... 
by Christian | Monday, October 17, 2022 | Value Funnel
Help your sales teams deliver price narratives with confidence in order not to lose accounts or sales when increasing prices.
by Christian | Friday, September 4, 2020 | Value Funnel
This post is part of a series of 10 articles examining the most frequent Value Funnel leaks. And more importantly, what you can do to fix the leak!
by Christian | Sunday, March 1, 2020 | Value Funnel
Plugging the leaks in the Value Funnel is all about using the right customer centric tools at the right phase. Below are some fundamental tools that you should consider. Value Funnel Step 1: Value Comprehension Value Comprehension is the starting point for a great...
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