How to use the Value Funnel to deliver Price Increases with Confidence
Help your sales teams deliver price narratives with confidence in order not to lose accounts or sales when increasing prices.
Leaky Value Funnels : Lost your Focus?
This post is part of a series of 10 articles examining the most frequent Value Funnel leaks. And more importantly, what you can do to fix the leak!
“It’s the Value, st***d!”
The customer doesn’t really care about you or your products. Use the Value Funnel framework to make your marketing customer-centric.
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