by Christian Lofberg | Monday, November 20, 2023 | Value Funnel
Introduction In the fiercely competitive business landscape, delivering an exceptional customer value proposition is a luxury and a necessity for survival. Your customer value proposition, the promise your company makes to its customers, is more than just marketing... 
by Christian | Sunday, March 1, 2020 | Value Funnel
Plugging the leaks in the Value Funnel is all about using the right customer centric tools at the right phase. Below are some fundamental tools that you should consider. Value Funnel Step 1: Value Comprehension Value Comprehension is the starting point for a great...
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